Build It and They Will Come ... Or Will They ? An Investigation Into the Phenomena of Technology Acceptance
نویسندگان
چکیده
Why do users of technology, when faced with new applications that seemingly have everything to offer in terms of simplifying work processes, shortening cycle times, and improving customer service decide to reject them? This paper seeks to explore in more depth the phenomena of user acceptance and to illustrate the dynamics of user acceptance by way of a descriptive case study of a large company that faced such a challenge. Through the use of two theoretical models, we learn that if the proposed technology solution does not fit the people or the problem or if the people who are expected to use the system do not perceive it as easy to use as well as useful, it will not be accepted.
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